Qualcomm is celebrating a new partnership of its product, Snapdragon, with Ferrari. To commemorate we created an Esperienza to elevate this collaboration.

As part of this new pathway for the brand, 196 designed a minute-by-minute Snapdragon branded experience for guests from various areas across Europe. The program included concierge travel management, design of all branded elements throughout, including personalized gifts, and coordination of marquee events along the way.

The trip was filled with an iconic day at the Fiorano Corso Pilota track and a send-off dinner at the iconic Michelin-rated Restaurante Cavallino.

LOCATION: Maranello, Italy.