196 is the agency behind Qualcomm Haus and its architectural design at the World Economic Forum in Davos, Switzerland, where we have continuously strengthened Qualcomm’s brand presence since 2021. This includes the annual Nightcap, hosting hundreds of guests and featuring remarks from politicians and global leaders.

We have led the conceptualization, design, and construction of Qualcomm’s Executive Lounge, overseeing its architectural aesthetic, daily operations, and event programming centered around its flagship Snapdragon product. Each year, we evolve Qualcomm Haus—adapting to emerging trends and forging strategic partnerships to elevate the experience through curated events and exceptional gastronomy.

From securing a multi-year lease to transforming a former retail space into an alpine-inspired architectural destination, we balanced Swiss authenticity with bold brand integration throughout the venue. The space features four key areas: a central hub for high-level meetings, an exclusive networking lounge for brand activations, a second level dedicated to events only and a media wing in collaboration with Axios.

196 has consistently elevated Qualcomm’s presence in Davos, flawlessly executing simultaneous events and meticulously curated experiences—from daily culinary programming to the signature Nightcap—solidifying Qualcomm’s position as a premier technology leader on the global stage.