196 has supported the continued growth of Axios House at the World Economic Forum in Davos since 2021, helping shape it into a leading media and hospitality destination along the Promenade.

Axios House serves as a foundational gathering space during WEF, where world leaders, policymakers, executives, and cultural voices convene for timely conversations and major announcements. Designed as a dynamic traveling newsroom, the environment seamlessly transitions from live broadcast studio to fireside chat setting and evening reception venue—blending contemporary architectural design with
integrated brand expression. A curated hospitality program featuring locally inspired food and beverage enhances the guest experience throughout the day.

Over four consecutive years in Davos, Axios has expanded its physical footprint, strengthened its programming slate, and increased its global reach. In 2026, the Axios stage at Qualcomm Haus hosted 27 high-profile interviews and panels, welcoming more than 500 guests across four days. The week also included an intimate curated dinner with Chef Jeremy Charles in collaboration with the Off the Table initiative by WildFish.

196 led daily operations, spatial design, brand placement, live production management, and elevated hospitality execution—driving measurable growth in scale, visibility, and year-over-year impact.