196 proudly supported the launch of Axios House at COP28 in Dubai, debuting a new purpose-built media room designed for high-level climate conversations around UNFCCC convenings. Positioned adjacent to the conference zone, the space functioned as a dynamic newsroom—seamlessly transitioning between live interviews, panel discussions, and private roundtables. Axios House welcomed thousands of global leaders, policymakers, and industry executives. The design blended clean architectural detailing with bold brand integration, creating a high-impact broadcast environment. The space included sponsor rooms, along with curated food and beverage touchpoints inspired by local gourmet cuisine that elevated the experience. A large “A” served as the main icon of the space.

196 led spatial design, location strategy, brand placement, production oversight, sponsorship alignment, and daily operations—delivering a polished, high-performance platform that positioned Axios at the center of global climate dialogue.