AB InBev Life Cycle of Beer

196 partnered with AB InBev, the world’s largest brewing company, to map out and align the work the company is doing in the Corporate Social Responsibility space with their contributions towards the Sustainable Development Goals. We developed a story and designed assets that highlight the company’s commitment via personal anecdotes, captivating images, and relevant statistics.

AB InBev is deeply committed to the UN Sustainable Development Goals. Given the breadth of our work and the multi-faceted nature of our company, we needed a comprehensive and consistent way to talk about our programs. 196 led a process to map our contributions towards the goals and developed a creative way to tell that story. The “Life Cycle of Beer,” initially an infographic and now a motion graphic, was the result of this work which we are now leveraging with our internal and external stakeholders.”

Melissa Kopolow McCall

Global Director of Policy at AB InBev

812 Church Street
San Francisco, CA 94114

E karen@196live.com

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