Our Mission

Mission Statement

196 produces world stage experiences that transform brand ethos into lasting impact.

We are a global experiential event production agency that brings the world’s boldest ideas to life—creatively, fearlessly, at the highest level.

Added Values

Decades of Experience: with a legacy of supporting high-level global initiatives, 196 brings deep expertise in stakeholder engagement, diplomatic environments, and purpose-driven storytelling. Translating complex global themes into compelling brand narratives that resonate with decision-makers across London, New York, and emerging global forums.

Strategic Event Ecosystems: we design experiences that translate brand ethos into sensorial spaces – from executive roundtables to media rooms — we foster meaningful dialogue and long-term partnerships. Our approach prioritizes local hires, local production, and low-carbon impact, with thoughtful post-event reuse and a focus on seasonal hospitality and local craft.

Purpose-Driven Partnerships: we operate at the intersection of the private sector, civil society, and global governance, working alongside multinational organizations, NGOs, and government delegations to build strategic connections.