About 196
We are a team of diverse, creative, and dynamic strategists who enjoy building incredible experiences and partnerships for our clients.
Whether it’s a gala, conference, luncheon, forum, or award ceremony, we understand the long-term impact of an event. From the first concept to final execution, we’ll walk hand-in-hand through the event planning process until your vision is realized.
Meet the Team

Patty Padilla
Founder and CEO

Karen Waldmann
Director of Operations and Events

Susan Myers
Global Policy Advisor

Amanda Trocola
Global Partnerships Manager

Karina Garibay
Special Projects Manager

Mafe Pérez
Brand and Design Strategist

Valerie Cordy
Accounting

Tony Hyams
Accounting

Dan Stiles
Legal Counsel
812 Church Street
San Francisco, CA 94114
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